New Richard Harris Commercial Series Intended to Inspire and Create Emotional Bridge with Accident Victims.
admin February 3rd, 2010
After wrapping up a week long commercial shoot with CJ Advertising, raw footage shows Richard A. Harris’ real-life image that will be branded into a new campaign that reveals a more personal side of the firm, one that will convey Harris’ appreciation for his home.
“I love hiking in the red rocks just out of town where I can listen for the lonely wail of a coyote, or imagine the sound of a minors pick axe or the creaking of a covered wagon wheel as it makes its way west along the rutted trails still visible,” says Richard Harris.
Once the production crew heard of Harris’ ties to the Nevada Mountains, a 5 a.m. trip to Red Rock Canyon was on schedule.
With a camera strapped to Harris’ Toyota 4-runner that embedded the view of an amazing sunset, CJ is certain they will capture the antithesis of the casino life, the backdrop of a life that the Las Vegas native encounters every day.
“Southern Nevada is a land of contrasts, where you can get rich quick, or quickly lose it all; where the weather is usually to hot or to cold and where blackjack dealers go home after work to watch their kids play ball. I love Nevada,” says Harris.
Harris’ goal is to create an emotional bridge with the folks of Nevada, talking about the things that Harris believes are important to the people of this town, like responsibility, hard work and integrity.
Look for these commercial spots that will air in or around April 2010.
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